Connect with us
Subscribe To
Posts
All Comments
E-Marketing is often used synonymously with terms such as Internet Marketing, or Online Marketing, however, in its most simple form the term refers to any form of electronic marketing. As the world continues to modernise and become more electronically dependent there is little in the marketing world which is not influenced or manipulated by an electronic instrument. Therefore a more specific term is needed to explain new media.
With fast paced developments in marketing, the term is now recognised as any form of internet based marketing, explaining the interchangeability possible with the terms mentioned above. The transience of the phrase E-Marketing reflects how rapidly the phenomenon of internet related marketing is travelling. The internet is at the forefront of dramatic changes in the way we live our lives and it should therefore be at the forefront of the collective mind of all companies.
Helping the Little Fish in the Big Pond
The internet allows anyone with an internet connection the ability to publish information to a large number of respondents. Smaller companies would previously have been subjected to a limited audience because of the substantial costs attached to mass media channels such as television advertising. The comparatively small costs of developing a website mean that small organisations no longer have a geographical limit set on their audience.
As mentioned above, the internet has meant that consumers have, and are continuing to change their buying behaviour. The internet allows consumers to purchase in many different ways and therefore allows many more companies, especially smaller ones, the opportunity to respond to consumer needs. Not only does the internet allow for adapting consumer behaviour but also for an increasing amount of products and services to be offered.
Interactivity between consumer and producer has become more fluid. Organisations can now quickly receive feedback, which can be utilised by an organisation to improve more quickly. This two way communication channel can make a company more adaptable to market changes and therefore more successful. For smaller organisations the development of a rapport is arguably more important because there is a more significant reliance on returning customers. This is due to due to a lack of expenditure available for marketing events.
The internet makes it possible for immediate responses to media that impacts a receiver. It is possible to purchase an item with a single click. If necessary, it is also possible to minimise any risk associated with the purchase of a product because almost all information, especially that concerned with cognitive decision making is made readily available by the internet. For small organisations this is important because it means that many people have access to detailed information about the company which would have been inaccessible.
The ability to astutely target the correct audience is considerably increased by the use of the internet. As a result, smaller organisations are able to significantly reduce costs by channelling their efforts toward a minimal customer base.
The internet can be seen as a tool that bridges the gap between the larger and smaller companies. Making the seemingly small fry, look a lot bigger.
Taking into consideration the 21st century is characterized by continuous socio-economic development, accurate marketing vision and advanced communication abilities represent a sine qua non condition of lifestyle and business success.
The Computer, mobile phone, and World Wide Web represent the strengths of the new age. They are indeed revolutionary inventions of the human mind, because they reduce time and distances and create another dimension of our lives - the virtual one. Today the mobile phone, computer, and internet are indispensable: we can communicate with people located thousands of miles away. Moreover, business companies and institutions are facilitated by the introduction of all information in databases through the World Wide Web - a vast world of information and communication; any book or Landmark database can be accessed within seconds. The virtual world is the place where people can design the mental, visual and physical illusion- anywhere they can imagine.
In the future it will be difficult to make any distinction between the performance of a computer or laptop and of a cell phone. For greater mobility, we certainly prefer a "hybrid" to replace the computer, which at the same time can function as a phone, camcorder, camera, GPS or audio player.
If in the past mobile phones were used only for calls and text messages, nowadays, they are seen as replacements for laptops. The new generation of mobile phones allows individuals to have access to a multitude of services such as the Internet, chat, software programmes, processing documents and multimedia applications. Taking into consideration new facilities of a mobile phone, a laptop might become almost useless.
But can a mobile phone replace a laptop by having the same advantages a laptop has for people? More often, people are looking to have access to their email, favourite music and movies everywhere they are traveling. This is why it is considered that the size of a laptop might be a disadvantage for portability assuming that it is heavier than a mobile phone. As a response of this, new laptop have become more compact and lighter in weight, and have been added better qualities with regard to processor and memory. Mobile phones, on the other hand, have only a limited storage capacity.
Furthermore, watching a movie or writing a document of thousands of words, can be hard to follow on a small phone screen and also frustrating. Moreover, it is not considered to be as ergonomic as a laptop.
For people who work as architects, engineers or filmmakers it is impossible to do their work on a mobile device. They need to have access to a professional resolution, to see the project both in detail and as a whole and for most of them a touchpad or a mouse is a vital tool.
The computer should be used so as to seek the acquisition of some knowledge and training of skills enabling students to adapt to the requirements of a company in permanent evolution, the computer being considered an agent of change in education.
We are a team of 5 marketing students at Coventry University. We represent a mixture of nationalities: British, German, Norwegian, Lithuanian, and Romanian. Our offering to you is a diverse and innovative approach to the wild world of marketing.
The primary feature of this web space is to establish a network for marketeers. It will give students and professionals a channel to build relationships between organisations and universities.
This blog provides a space for comments, discussions and arguments on recent marketing issues. Current news and academia will provide the subject matter for this blog, however it will be approached from an innovative and creative perspective.
The 5 creators of this web space differ in terms of cultural background, but more importantly in terms of their marketing interests. As a result, the content of this blog will be developed from different perspectives and with a mixture of influences and interests.
Please feel free to comment and get involved in the discussions. All ideas that are shared will be treated with respect. Interactivity will be the key to this blog's success, therefore your contribution is of crucial importance.
Subscribe to:
Posts (Atom)